Meet Daniel Rosenau — founder of THE LAB NY, a brand born from Queen grit and elevated in Miami heat. Raised in the heart of Queens, NY and now moving through the world with Floridian flow, Dan lives and breathes fashion, fitness, and hustle. Whether he’s in the boardroom, on the beach, in the streets, or operating at the highest levels of security, his style stays sharp and unapologetically original.

A Father first, Dan trains his son, Dan Jr., a professional boxer, with the same intensity and discipline that built this brand. Fitness isn’t just a routine — it’s a lifestyle. Health, wellness, and balance fuel everything he does, from morning workouts to late-night flights.

His travels take him coast to coast and beyond, but the Lab always comes with him. What started in New York has grown into THE LAB MIA, THE LAB LA, and THE LAB ATL — each city stamped with his style, each collection inspired by real life on the move.

THE LAB isn’t just about clothes. It’s about confidence. It’s about culture.

It’s for those who move with purpose, live with passion, and always stay ready.

Welcome to THE LAB.

Built different. Made for the same.